3 
April 
2019

AI CONFERENCE 2019 

Why It Matters 

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Clear your calendar - It's going down! Quote Blocks kicks off on May 18th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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AI Conference 2018
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Artificial Intelligence

Why It Matters

LoopMe’s flagship AI Conference returns to London for the 3rd year on April 3rd 2019.


With marketers under pressure to deliver on outcomes, this year’s conference will ask: AI, why does it matter?

 

In this free half-day event, we’ll explore the ways in which marketers are using AI as a tool for success, why it's a competitive differentiator, cut out the hype and explain exactly how AI will advance in the years to come.


With previous events a sell-out success, RSVP now to secure your spot and register for event updates.


#WhyItMatters


 

April 
3rd
  |  
8:30am
 - 
12:30pm
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"Really impressive speakers, useful information and a properly thoughtful approach overall. Best event I’ve been to in ages."

Dan Calladine

Head of Media Futures, Carat Global


Zoha Zoya

Head of Experience Design,

R/GA London


Clara Durodié,

Executive Chair, Cognitive Finance Group



Jason Maude, Head of Technology Advocacy, Starling


Julie Lagan

FCB INFERNO

  

Stephen Lepitak

THE DRUM


Roger Highfield

 THE SCIENCE MUSEUM GROUP

Leila Ratnani

DENTSU AEGIS NETWORK

Michael Migliore

NEWS UK


Alex Kozloff 

IAB UK

  

Dr. Ron Chrisley

UNIVERSITY OF SUSSEX


Alan Kelly

ROTHCO


Matthew Griffin

FUTURIST & 311 INSTITUTE

Chris Russell

THE ALAN TURING INSTITUTE

Kseniia Kalashnyk

VIZEUM


Alexandra Spiliotopoulou

MERKLE PERISCOPIX


Cameron Worth

SHARPEND


Henrik Busch

BLACKWOOD SEVEN


speakers

Dan Calladine LinkedIn page

Dan Calladine

Head of Media Futures

Carat Global

Zoha Zya LinkedIn page

Zoha Zoya

Head Of Experience Design

R/GA London

Jason Maude LinkedIn page

Jason Maude

Head of Technology Advocacy

Starling Bank

Clara Durodie LinkedIn page

Clara Durodié

Executive Chair

Cognitive Finance Group

Mihkel Jäätma LinkedIn page

Mihkel Jäätma

Co-Founder & CEO

Realeyes

Angie Ma LinkedIn page

Dr Angie Ma

COO & Co-Founder,

Faculty

Carl Carter LinkedIn Page

Carl Carter

Head of Marketing

Strategy & Effectiveness

IRI Worldwide

Mariana Pereira LinkedIn page

Mariana Pereira

Marketing Director,

Darktrace

Pete O'Mara-Kane LinkedIn Page

Pete O'Mara-Kane

GM, International

LoopMe


Lauren Bigland LinkedIn page

Lauren Bigland

Global Marketing and

Communications Director

LoopMe

Leonard Newnham LinkedIn Page

Leonard Newnham

Chief Data Scientist

LoopMe


Simon Stone

Commercial Director,

LoopMe

"Absolutely brilliant event"

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AGENDA

 

8:30 AM

Registration & Breakfast


9:10 am

Welcome

Pete O'Mara-Kane, GM International, LoopMe


9:15 Am

Why It Matters: Outcomes

Leonard Newnham, Chief Data Scientist, LoopMe

 

LoopMe’s Chief Data Scientist presents the latest innovation pieces developed by his team in,

explaining how they use AI to deliver on advertising outcomes.


9:40 Am 

Why It Matters: Creativity

Simon Stone, Commercial Director, LoopMe (Moderator)

Mihkel Jäätma, CEO, Realeyes

Zoha Zoya, Head of Experience Design, R/GA 

 

The relationship between AI and creativity is a huge topic of discussion.

What are the consequences of incorporating these two, at first glance, radically difference processes?

We’ll take a look at brands doing it well and how AI can be an asset for creatives.


10:10 AM

Why It Matters: Brand Success

Pete O'Mara-Kane, GM International, LoopMe

Carl Carter, Head of Marketing & Strategy Effectiveness, IRI Worldwide

 

Brands want to be efficient and effective with their media spend, which is understandably a challenge.

How can we evolve with consumers and ensure our brand marketing meets their needs?


10:35 AM

Coffee Break


11:00 AM

Why It Matters: Cyber Security

Mariana Pereira, Marketing Director, Darktrace


With so much hype it’s hard to work out what’s really AI, what’s not, and what the future holds.

But AI is already here and organizations across every industry vertical are using it

to provide an unprecedented level of sophistication in threat detection and response.

As leaders in cyber security, Darktrace’s Marketing Director, Mariana Pereira, will explain

how AI is used to protect our crucial data and assets amid growing threats.


11:25 AM

Why It Matters: Business Transformation

Lauren Bigland, Global Marketing & Communications Director, LoopMe (Moderator)

Dan Calladine, Head of Media Futures, Carat Global

Jason Maude, Head of Technology Advocacy, Starling Bank

Dr Angie Ma, COO & Co-Founder, Faculty

 

AI isn’t just reserved for tech companies anymore.

Research shows that it’s being adopted across different verticals and to meet different objectives –

and it pays off, with research from McKinsey indicating that

early AI adopters see profit margins 3-15% higher than the industry average (McKinsey, 2018)

We’ll look at how businesses are adopting AI and the challenges that they face.


12:00 PM

Why It Matters: Marketing

Clara Durodié, Executive Chair, Cognitive Finance Group

 

AI technologies have been around for over 60 years.

However, its only in the past few years that we have seen an unprecedented level of change driven by it.

AI has achieved human parity in various tasks from machine translation to object recognition.

The change is fast and it will only become faster.

Clara Durodie will talk about recent AI developments which may impact our industry,

marketing and demonstrate that there is a business case for building customer trust with algorithms

and that AI is a business growth tool which will help us serve our customers better.


12:25 PM

Close, Raffle & Lunch


TESTIMONIALS


"Really impressive speakers, useful information and a properly thoughtful approach overall. Best event I’ve been to in ages."

 


"Absolutely brilliant event!"



“I want to see what’s in the Black Box of AI”



"Really impressed with the variety of speakers, the content of the sessions, and the balance between the “advertising” part and the “beyond” part. Some really mind-boggling and inspirational stuff on show!”



"Really impressed with the variety of speakers, the content of the sessions, and the balance between the 'advertising' part and the 'beyond' part. Some really mind-boggling and inspirational stuff on show!”

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 Check out last year's wrap video to learn more

AI Conference 2018

ADVERTISING & BEYOND

See content here
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"I want to see what's in the Black Box of AI."

Quote block #1

 VENUE


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#WhyItMatters

Karen Yee

AI Conference 2019

Why It Matters

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Why It Matters

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